Lawyer Growth is a specialist law firm marketing agency, based in Sydney. One niche, one promise: more new clients, done properly, with reporting you can take to your partners.
This agency exists because of a pattern we kept seeing: a good firm, often built by a principal who came up through the law, spends years building a reputation, then hires a generalist marketer. Six months later they have a logo they like, a website that ranks for nothing, and an invoice that taught the marketer what a costs agreement is.
Specialising fixes that. Because law firms are our only clients, the learning is already done: what the advertising rules allow in your state, why referral partners decide more matters than Google does in some practice areas, and what a sensible cost-per-enquiry looks like in your category. Your retainer buys campaigns, not our education.
It also forced a harder discipline: we cap clients per practice area and region. An agency ranking two family law firms in the same catchment is competing against itself with someone else's money. When your patch is taken, we say so.
Founder · Sydney, NSW
Years running search and growth campaigns for Australian service businesses, then all-in on law firms after watching the sector get underserved by generalist agencies. Writes the guides on this site and leads every new client's first strategy session personally.
No discovery theatre and no 40-page proposals. The process is the same for a sole practitioner and a multi-partner firm, because it works.
Led by our founder. Your practice areas, region, capacity and what growth needs to look like. If we are not the right fit, we say so and point you somewhere useful.
Within two business days: your visibility versus your real competitors, the channels we would run, the order and the cost. You keep it either way.
Website, Google Business Profile, directories and tracking, so every enquiry from day one is captured and attributed.
SEO, ads where urgency demands it, referral outreach where relationships decide. First enquiries typically land in this window.
One report: enquiries, sources, consultations booked and next month's plan. You can leave any month; almost nobody does.
Sydney, NSW. Sydney clients can meet in person; everyone else gets the same campaigns, reporting and response times remotely.
Our team, in-house. Strategy and the first session are led by the founder; content is written under named authors; nothing is white-labelled or offshored.
You should not, on words alone. That is why plans are month-to-month, targets are written down before you pay, and you keep every asset if you leave. The structure removes the need for trust.
Yes. Some of our best results come from sole practitioners and small firms who could never justify an in-house marketing hire.
A specialist reviews your marketing and maps where your next clients will come from. Free, no lock-in.