There's no generic rate card, because there's no generic law firm. What you'd invest depends on your practice area, location, local competition and which services you actually need, whether that's SEO, Google Ads, a new website, or a full digital marketing programme. We work it out on a short call and send you a specific, written quote, free and with no obligation.
Two family law firms in different suburbs, competing against different numbers of rivals for different keywords, need different budgets to win the same result. A firm just starting out, see our page for new and startup firms, typically needs a different mix again to a firm with an established brand. A quote built for your actual situation is more useful than a number that ignores it, and it's the number you'll actually pay.
These aren't fixed packages with fixed prices, they're a guide to how most engagements are shaped. A sole practitioner just getting started usually sits in Foundation, a firm ready to compete on search and ads in Growth, and a multi-partner firm covering several locations or practice areas in Scale. Your free growth plan tells you which one fits, and what it would cost.
Any agency that quotes a fixed monthly price before seeing your website, your competitors and your practice areas is either guessing or padding the number to cover the firms it's wrong for. We'd rather review your actual situation and give you a figure that's right for you, not one that's easy to print on a page. A firm chasing family law in metro Sydney is competing against a completely different number of rivals than one covering wills and estates in a regional centre, and pretending both firms should pay the same monthly figure would be dishonest.
As a general guide, small and mid-sized professional services businesses are often advised by bodies like the U.S. Small Business Administration to allocate somewhere around 7–8% of gross revenue to marketing, with some industry surveys of B2B services firms reporting figures nearer 10–12% for those actively pursuing growth. Where your firm sits in that range depends heavily on your practice areas, location and how competitive your patch is, exactly the variables our free growth plan reviews before we recommend anything.
That review is the free growth plan: a specialist looks at your visibility against the firms actually competing in your patch across SEO, Google Ads and your website, then sends back a written recommendation with a specific number attached. For a deeper look at how legal marketing costs are typically structured across the industry, see our guide to law firm marketing costs.
The most common mistake is picking an agency by the lowest monthly number rather than the likely cost per enquiry. A cheap retainer that never ranks you for anything, or a Google Ads account with no landing page built to convert, can be far more expensive per new client than a higher retainer that actually performs.
The second is under-resourcing a competitive practice area. A solo personal injury or criminal law firm trying to outrank well-funded national brands with a token monthly spend is unlikely to see meaningful movement, the budget needs to match the competition, not just the firm's comfort level.
The third is treating marketing spend as one lump sum rather than a mix. Most effective programmes split budget across at least two channels, commonly SEO for the long-term asset and Google Ads for the immediate gap, so a firm isn't waiting six months with no enquiries while SEO builds. A fourth, subtler mistake is ignoring the compliance side entirely, some agencies unfamiliar with legal advertising rules quote a number without accounting for the review and sign-off time your professional conduct obligations require, which can quietly blow out a project timeline.
Some firms want a single channel, most commonly SEO or a new website, and add others later once the foundations are working. Others want a full digital marketing programme from day one. Either is fine, your quote reflects only what you choose, not a bundled retainer padded with services you don't need.
Branding, social media, reputation management, email marketing and referral marketing are typically added once a firm's core visibility and website are solid, they compound better once there's already traffic and enquiries to nurture, respond to and follow up.
See our full services overview for how each channel fits together, or jump straight to a free growth plan if you already know what you need.
Because a number that ignores your practice area, location and competition isn't really a price, it's a guess dressed up as one. Rather than publish a figure that's wrong for most firms, we review your specific situation on a free call and send back a written quote that's actually accurate for you.
We look at your practice areas, your location and how many firms you're competing against there, which services you need (website, SEO, ads, or a combination), and your current visibility and website. That review happens as part of your free growth plan, and the quote you get reflects your actual situation, not a generic package.
Some engagements, like a new website build, involve an upfront project cost in addition to the ongoing monthly retainer. If that applies to you, it's spelled out clearly in your written growth plan before you commit to anything, never added as a surprise later.
Yes. Every engagement is month-to-month with no lock-in contract. If enquiries aren't growing, you can leave with a month's notice, and you keep every asset we built for your firm, the website, the content and the rankings.
Most firms start with one, commonly SEO or a website rebuild, and add Google Ads, reputation management or referral marketing once the foundations are working. See our full services page for how firms typically sequence channels, or check example outcomes on our case studies page.
Request a free growth plan. A specialist reviews your marketing and sends back a specific, written quote, no pressure, no lock-in.
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