SEO, Google Ads, website design, digital marketing, local SEO, social media, branding, reputation management, email marketing and referral marketing, built for law firms and run by a team that already understands your advertising rules, your referral network and your clients. See example outcomes on our case studies page, or how it's priced on our pricing page.
Law firm marketing is the mix of search, advertising, website and content work that gets the right prospective clients, and the right referral partners, finding and trusting your firm before they call anyone else. 98% of prospective clients are reported to check online reviews before hiring a lawyer, and around 38% of legal clients arrive through word-of-mouth referral, which is why reputation and referral work sit alongside search and ads rather than as an afterthought.
Every practice area has a handful of searches that convert: "family lawyer parramatta" for family law, "conveyancing solicitor near me" for conveyancing, "personal injury lawyer sydney" for personal injury. We build the on-page content, technical structure and authority signals that get you ranking for them, and keep you there.
Unlike ads, rankings compound. A page ranking well in month three is usually still earning enquiries in month thirty, at no extra media cost. See our full law firm SEO page for how the programme runs, or our SEO guide for the detail behind it.
Search campaigns targeted to the moments people are actively looking for a lawyer, built around the advertising rules that apply to legal services in your state, so you get enquiries without a compliance headache.
Ads work fastest for urgent, high-intent searches: criminal law, family law and personal injury typically see the quickest results. See our full Google Ads page or Google Ads guide for campaign structure and typical costs.
Clear language, credible design and a straightforward path to enquire, built to convert visitors who found you through search, ads or a referral. Fast, mobile-friendly, accessible and easy for you to update.
See our full website design page, or our guides on website design best practices and website accessibility for the detail behind a site that actually converts.
Most firms don't need six agencies for six channels, they need one strategy that decides what to run, in what order, and how each channel supports the others, including reputation, email and referral marketing alongside search and ads. We build that plan and run it in-house.
See our full digital marketing page, or read our complete law firm marketing guide and how to get more clients as a lawyer for the strategy behind it.
Most legal searches are local. We optimise your Google Business Profile, build the citations and reviews that earn the map pack, and target the suburbs your firm actually serves, see our locations page for the regions we currently cover.
See our full local SEO page for the detail behind Google Business Profile, citations and suburb-level pages.
A clear, professional identity, logo, colours, and messaging, that reflects your firm's real strengths and makes you memorable in a crowded, similar-looking market, whether you practise wills and estates, criminal law or commercial law.
See our full branding & design page for what's included in a brand identity project.
SEO, ads, your website, local SEO, social and branding are all about getting found and building awareness. Three more channels decide whether that attention converts and repeats: reputation management, which builds the review profile prospective clients check before they call, email marketing, which follows up enquiries who don't book straight away, and referral marketing, which turns the professional relationships you already have into a tracked, growing channel.
These three are usually added once a firm's core visibility and website are working, since they compound better with existing traffic and enquiries to nurture, respond to and follow up.
A page ranking #1 through SEO still needs a credible website and a solid review profile to convert the click into a call. A Google Ads campaign generating enquiries still loses a chunk of them if there's no follow-up sequence for the ones who don't book on day one. And a firm with excellent referral relationships converts more of them when a referred client can independently verify the recommendation through reviews.
This is why we build one growth plan rather than selling channels individually, so each piece is doing a specific job in the same pipeline: get found, build trust, convert, follow up, repeat. See our case studies for examples of these combinations in practice, or pricing for how they're typically bundled.
No bundled retainers you don't need. Most firms start with one channel and add more once it's proven.
Pick one. Most firms start with a website or SEO, then add ads or local SEO once the foundations are working. We'll recommend a starting point in your free growth plan.
It depends on your practice areas, location, competition and which services you need. We give you a specific number after reviewing your situation in the free growth plan, not a generic rate card.
Yes. We build every campaign and page around the advertising and professional conduct rules that apply in your state, and flag anything that needs sign-off from you before it goes live.
Yes, plenty of firms bring us in for one channel, like SEO or ads, while keeping an existing agency or in-house person for the rest.
Usually not first. Most firms start with SEO, Google Ads or a website rebuild to get visibility and enquiries flowing, then add reputation management, email marketing and referral marketing to convert and retain more of what those channels generate. We'll recommend the right order in your free growth plan.
Search behaviour, referral patterns and typical timelines vary a lot by practice area, see our pages on family law, personal injury, conveyancing, wills and estates, criminal law, commercial law and new and startup firms for specifics, or get a free growth plan for a recommendation built around your firm.
Request a free growth plan. A specialist reviews your marketing and shows you the specific opportunities, no pressure, no lock-in.
Get my free growth plan →
What's included
Stay front of mind with clients and referrers
Consistent, professional content that builds trust over time, so your firm is the name people recognise when they, or someone they know, need a lawyer, complementing the work we do in referral marketing to stay visible with professional referrers too.
See our full social media marketing page for how content and community engagement fit together.
Get a free social media review →