Law firm marketing case studies and results
Law firm marketing case studies: the growth we build campaigns to deliver. Every firm’s starting point is different, practice area, location, competition, existing rankings. These example growth stories show the type of outcome our SEO, Google Ads and website work is designed to produce, and how they combine with local SEO, reputation management and referral marketing for firms running a broader programme.
Illustrative examples
A note before you read on: the four stories below, covering family law, personal injury, conveyancing and commercial law, are illustrative examples of the kind of outcome our services aim to deliver for a firm in that situation. They are composite scenarios built from the patterns we typically see, not verified results for a named client, and are not a guarantee or prediction of results for any specific firm. Individual results vary with practice area, location, competition and starting position, which is why we don’t publish a single "typical" number for every enquiry.
Example · Family Law
From 3 to 15 enquiries a month for a Western Sydney firm
A growing family law firm had a strong local reputation but a dated website that didn’t rank for a single search term. The example programme rebuilds the site through website design, targets "family lawyer parramatta" and surrounding suburbs through SEO, and launches Google Ads for the firm’s highest-value services while the organic rankings build.
Example · Personal Injury
Booked consultations up while cost per enquiry falls
A personal injury firm was competing for expensive, high-intent keywords against national aggregators, personal injury and legal terms are consistently among the most expensive keyword categories in Google Ads generally. The example programme rebuilds ad structure and landing pages around the firm’s highest-value claim types through conversion-focused design, with call tracking wired to every campaign so spend can shift toward what actually converts.
Example · Conveyancing & Property
Owning the local map pack across three suburbs
A conveyancing practice relied almost entirely on agent referrals and had no presence in local search. The example programme optimises the Google Business Profile through local SEO, builds citations and suburb-level pages, and puts a review generation process in place so buyers and sellers searching directly can find and choose the firm. Local pack results like these are consistently found to capture a large share of clicks on "near me" style searches, one widely cited study puts the local 3-pack at roughly 44% of clicks on local searches, well ahead of standard organic listings.
Example · Commercial & Business Law
Turning an informal referral network into a tracked channel
A commercial law firm had strong relationships with local accountants and business advisors, but no idea which of those relationships actually produced matters, and no brand presence to reassure a referred client once they arrived. The example programme builds structured referral marketing outreach, adds referral-source tracking to the intake process, and layers in email marketing to keep referral partners updated between active referrals.
Why results vary firm to firm
The same channel, very different outcomes
The biggest driver of variation isn’t the channel, it’s the starting position. A new or startup firm with no existing website or reviews needs a longer runway than an established commercial law practice with a strong reputation but poor rankings. A firm’s realistic timeline and likely spend depend heavily on how competitive its practice area and location already are, which is exactly what a free growth plan is built to assess before we recommend anything.
The second driver is which channels are combined. Firms running SEO alongside Google Ads typically see enquiries sooner than firms running SEO alone, since ads cover the gap while organic rankings build. Firms that add reputation management and email marketing on top tend to convert a higher share of the enquiries the other channels generate, rather than seeing a bigger top-of-funnel number.
A common mistake we see in firms coming from another agency is judging a campaign purely on traffic or rankings without tracking enquiries and consultations booked, the metrics that actually matter to a practice’s bottom line. Every example above is measured on enquiries and bookings, not vanity metrics.
Firms in wills and estates and criminal law tend to see a different mix again, referral and reputation signals often matter more for the former, while urgency-driven search and ads tend to dominate the latter. That’s part of why we build a specific plan per firm rather than applying one template across every practice area, see our services overview for how each channel is suited to different practice areas and situations.
Results disclaimer: The figures and case studies shown on this page are illustrative examples of the kind of outcomes our services aim to deliver. They are not a guarantee or prediction of results for any specific firm, and individual results vary. See our full disclaimer.
Worth reading next: Law firm marketing statistics 2026, How to choose a legal marketing agency and Law firm marketing: the complete guide.
Questions
Are these real client results?
No. As stated above, these are composite, illustrative scenarios built from the patterns we typically see across firms in family law, personal injury, conveyancing and commercial law, not verified figures for a named client. See our full disclaimer.
Why don’t you publish real client names and numbers?
Client confidentiality and professional conduct obligations mean we’re careful about what we publish under a named firm without explicit, ongoing consent, and figures that flatter one firm can be actively misleading for another with a different starting position. We’d rather show the pattern honestly than cherry-pick a single best result.
Which of these examples is most like my firm?
That depends on your practice area, current website and rankings, and existing referral relationships. A free growth plan reviews your specific situation against the firms actually competing in your patch, see all services or get a free growth plan to find out.
How long do results like these typically take?
Google Ads-driven examples like the personal injury story can show movement within weeks. SEO and local SEO-driven examples like the family law and conveyancing stories typically take three to six months to build meaningfully. Referral-driven examples build more gradually, often over six to twelve months as relationships mature. Your quote and growth plan set a realistic timeline for your situation upfront.
See what a growth plan could look like for your firm
Request a free growth plan. A specialist reviews your marketing and shows you the specific opportunities, no pressure, no lock-in. Prefer to talk? Call 02 8880 0391.