No jargon, no growth-hacker theatre, and nothing written to flatter an agency's own services. These are the same explanations we give clients on a first call: what actually brings in new matters, what's a waste of budget, and what the legal advertising rules let you do. Written by the team that runs these campaigns for Australian law firms every day.
New here? Start with our complete guide to marketing a law firm, then go deeper with the law firm SEO guide. If you'd rather talk to someone about a full programme instead of piecing it together from articles, see our law firm marketing services.
Every channel that works for firms, how to prioritise them in order, and the mistakes we see principals make first.
Read guide →Keyword strategy by practice area, on-page and technical basics, Google Business Profile and realistic timelines.
Read guide →Campaign structure, keyword intent, compliant ad copy, realistic CPC ranges by practice area and call tracking.
Read guide →Referral relationships, reviews, local SEO, content and networking tactics that actually move the enquiry needle.
Read guide →Realistic cost ranges for SEO, ads and websites, what drives the price up, and how to budget sensibly.
Read guide →The evaluation criteria, warning signs and contract terms every firm should check before signing anything.
Read guide →What law firms can and can't do under the Legal Profession Uniform Law and state-based conduct rules.
Read guide →Credibility signals, mobile UX, page speed, conversion elements, accessibility and site structure that convert.
Read guide →What WCAG 2.1/2.2 AA means in plain terms, why it matters for law firms, and practical starting points.
Read guide →Which platforms are worth it, what to actually post, conduct rules, and LinkedIn vs Instagram vs Facebook by practice area.
Read guide →Google Business Profile, citations, reviews, the map pack explained, and suburb-level content that ranks.
Read guide →Claiming, categories, Q&A, Posts, photos and review responses, covered with a step-by-step checklist.
Read guide →Name, logo, messaging and visual identity, rebrand risk, and staying consistent across every channel.
Read guide →Compliant request timing and methods, handling negative reviews, and building a repeatable review system.
Read guide →Topics that attract clients, content that builds referral trust, repurposing, and working with your lawyers.
Read guide →Segmentation, nurture sequences, referral-partner newsletters and Spam Act compliance basics.
Read guide →Partner types by practice area, outreach that works, reciprocity, and tracking where matters come from.
Read guide →Cited stats on legal search behaviour, reviews, mobile and local intent, and digital marketing spend.
Read guide →A tactical first-90-days plan for firms with no reviews and no referral network yet.
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