A legal marketing agency for Australian law firms
Websites, rankings, ads and referrals for law firms, and nothing else. Based in Sydney, working with firms in Brisbane, Perth, Melbourne and every other state.
At a glance
A legal marketing agency is worth hiring for one reason: it does not need to learn your industry on your invoice. We know what a retainer is, which claims are off limits in a personal injury advertisement, why a conveyancing client compares three quotes and a family law client calls the first firm that answers. That knowledge is in every page we write and every campaign we run, from the first week.
What a legal marketing agency should cover
Most firms start with one of the first two and add the rest as enquiries grow. Every service is described on its own page; the full set is on the law firm marketing services page.
SEO for law firms
Ranking for the searches your future clients make, by practice area and place. The foundation for most firms.
SEO for law firmsLocal SEO
The map pack for your suburb, your Google Business Profile and a steady run of reviews.
Local SEOGoogle Ads
Enquiries within days for urgent, high-intent searches, inside the advertising rules for your state.
Google Ads for lawyersWebsite design
A site that reassures a client and a referrer, and converts the traffic the rest of the work produces.
Website designReviews and reputation
The trust signals clients check before they call, built inside the conduct rules.
Reputation managementReferral marketing
Deliberate, two-way relationships with the professionals who already send you work.
Referral marketingHow we are different from a general marketing agency
A general agency can run Google Ads. It cannot tell you, without looking it up, whether the landing page is lawful in Queensland. It can write a blog post. It cannot tell you that Australians search “custody” when the Act says “parental responsibility”, or that a wills and estates enquiry usually comes from the executor rather than the deceased’s family. It can build a website. It will put “specialist” in the headline and create a conduct-rule problem on day one.
None of that is a criticism of generalists. It is the reason we only work with law firms. The advertising rules, the practice-area vocabulary, the referral relationships that matter and the economics of a legal keyword are different enough that specialising is the only way to be good at it.
One firm per practice area, per region
We do not act for your direct competitor. When a family law firm in Parramatta is a client, the next family law firm in Parramatta is not. It limits how many clients we can take, and it means everything we learn about your market works for you rather than against you.
Reported on enquiries, not traffic
Every engagement includes call tracking and form tracking, and the monthly report leads with enquiries and booked consultations by source. Rankings and traffic are in there, but they are not the headline, because you cannot bank them.
Month to month
No lock-in. The pricing page explains how engagements are scoped; the cost guide sets out what firms typically invest and why.
A legal marketing agency for Sydney, Brisbane, Perth and beyond
We are based in Sydney. The work is almost entirely remote, and the local knowledge lives in the market pages below, each of which explains what is actually different about that city for a law firm.
Sydney
The most expensive legal search market in the country. We win precincts, not the city: Parramatta, the Shire, the north shore, the inner west.
Legal marketing in SydneyBrisbane
Personal injury advertising restrictions under Queensland law shape every campaign; we run inside them.
Legal marketing in BrisbanePerth
A single-city market with a strong family and commercial law bar, and comparatively affordable clicks.
Legal marketing in PerthMelbourne
Owners corporations, intervention orders and a suburban court network that maps the market.
Legal marketing in MelbourneAdelaide
A compact market where a firm with an active profile and a run of reviews can own a practice area quickly.
Legal marketing in AdelaideCanberra
Government, employment and family law, with a distinct regulatory setting in the ACT.
Legal marketing in CanberraBefore you hire any agency
Ask who writes the content and whether a lawyer reviews it, how enquiries are tracked, whether the agency works for your competitors, what happens to your website and ad accounts if you leave, and for results in your practice area. Our guide on how to choose a legal marketing agency lists ten questions worth asking anyone, including us, and the results page shows the kind of work we do.
Questions firms ask a legal marketing agency
What does a legal marketing agency do that a general agency does not?
It already knows the audience, the practice areas and the advertising rules. A general agency learns on your invoice which claims are permitted in personal injury advertising in Queensland, what a costs agreement is, or why a family law client searches at 11pm. A legal marketing agency starts with that knowledge, so the first month is spent on your firm rather than on the industry.
Do you work with law firms outside Sydney?
Yes. We are based in Sydney and work with firms in every state, with dedicated pages for Brisbane, Perth, Melbourne, Adelaide, Canberra, Hobart, Darwin and the larger regional markets. Almost all of the work is remote; the local knowledge is in the pages we build and the campaigns we run.
How much does a legal marketing agency cost in Australia?
Most firms invest between $1,500 and $5,000 a month depending on practice areas, location and competition. Website projects are quoted separately. Our pricing page and cost guide set out the ranges and what sits inside them.
Is there a lock-in contract?
No. Every engagement is month to month. We take one law firm per practice area, per region, and would rather earn the next month than tie you into it.
What should I ask before hiring any legal marketing agency, including you?
Who writes the content and whether a lawyer reviews it, how enquiries are tracked and reported, whether they work for your direct competitors, what happens to the website and accounts if you leave, and for specific examples of results in your practice area. Our guide on how to choose a legal marketing agency lists the ten questions in full.
How quickly will we see enquiries?
Google Ads can produce enquiries within days. SEO compounds over months, with first movement at three to five months and clear results around month six to nine. We give a realistic timeline for your situation in the free growth plan, before you commit to anything.
See where your next clients will come from
Request a free growth plan. A specialist reviews your marketing and shows you the specific opportunities, no pressure, no lock-in. Prefer to talk? Call 02 8880 0391.