Free law firm marketing plan template
Free Law Firm Marketing Plan Template. A practical planning framework built for law firms, not a generic marketing template with the word "legal" swapped in. Channel prioritisation, budget bands and a simple quarterly structure you can actually use.
What’s inside
Most marketing plan templates are written for retail or SaaS businesses and don’t account for referral partners, advertising conduct rules, or the fact that a personal injury enquiry and a conveyancing enquiry need completely different channels. This one is built around how law firms actually get clients.
What’s inside
A simple structure you can fill in this week
No 40-page framework. Four sections, built to be usable by a sole practitioner or a multi-partner firm.
Tracking & reporting
A simple quarterly planning structure
The template also includes a quarterly planning structure so you’re not rebuilding your plan from scratch every three months, just reviewing what worked and adjusting budget across channels.
Questions
Is this actually free?
Yes. We send it because a fair share of firms who use it come back to us for help implementing it, but there’s no obligation either way.
Why is it emailed instead of an instant download?
A specialist checks who’s requesting it and tailors the covering note where useful, so it takes a business day rather than being instant. You’ll get it, just not the second you submit the form.
Is it specific to my practice area?
The template itself covers channel selection across all the major practice areas, family, personal injury, conveyancing, criminal, commercial and wills & estates, so you use the sections relevant to your firm.
Start with a free growth plan
Tell us your practice areas and where you want clients from. A specialist replies within one business day.
See where your next clients will come from
Request a free growth plan. A specialist reviews your marketing and shows you the specific opportunities, no pressure, no lock-in. Prefer to talk? Call 02 8880 0391.