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Free Law Firm Marketing Plan Template

A practical planning framework built for law firms, not a generic marketing template with the word "legal" swapped in. Channel prioritisation, budget bands and a simple quarterly structure you can actually use.

Built specifically for law firms No obligation, no lock-in
What's inside
Goal-settingSection 1
Channel selectionBy practice area
Budget bandsRealistic ranges
Tracking templateIncluded

Most marketing plan templates are written for retail or SaaS businesses and don't account for referral partners, advertising conduct rules, or the fact that a personal injury enquiry and a conveyancing enquiry need completely different channels. This one is built around how law firms actually get clients.

What's inside

A simple structure you can fill in this week

No 40-page framework. Four sections, built to be usable by a sole practitioner or a multi-partner firm.

Goal-setting section

How many new matters you actually need per month, by practice area, and what that means for enquiry volume and conversion rate.

Channel selection by practice area

Which channels typically work best for family law, personal injury, conveyancing, criminal, commercial and estate planning enquiries.

Budget bands

Realistic monthly budget ranges by firm size and competition level, so you're not guessing what "enough" looks like.
Tracking & reporting

A simple quarterly planning structure

The template also includes a quarterly planning structure so you're not rebuilding your plan from scratch every three months, just reviewing what worked and adjusting budget across channels.

Get the template

Also included

  • A tracking and reporting template for enquiries by source
  • A one-page quarterly review structure
  • Notes on sequencing, what to start with, what to add later

Get the free template

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Good to know

Questions about the template

Is this actually free?

Yes. We send it because a fair share of firms who use it come back to us for help implementing it, but there's no obligation either way.

Why is it emailed instead of an instant download?

A specialist checks who's requesting it and tailors the covering note where useful, so it takes a business day rather than being instant. You'll get it, just not the second you submit the form.

Is it specific to my practice area?

The template itself covers channel selection across all the major practice areas, family, personal injury, conveyancing, criminal, commercial and wills & estates, so you use the sections relevant to your firm.

See where your next clients will come from

Request a free growth plan. A specialist reviews your marketing and shows you the specific opportunities, no pressure, no lock-in.

Get my free growth plan
Prefer to talk? Call 02 8000 1234.